Livy Poulin
Making something people actually want to watch, leave a public comment on, send to a friend, or save for later is a very specific creative problem. I like solving it.
Give me a piece of research, an article, a creative trend and I’ll start tugging at threads. What’s the story here? What’s the other story? The B plot? Could this be a series? A campaign? A meme? An interview? Something we haven’t made before?
I’m interested in the different lives an idea can have. I pay attention to qualitative resonance: Did people engage? Continue the dialogue? Ask for more? Then I build on what’s working.
That’s where my work sits: somewhere between content strategy, brand positioning, and operations. Above all, I like helping brands feel like themselves. Defining a voice that couldn’t belong to anyone else.
Let's say something, together.
Available for full-time and freelance opportunities.
oliviapoulin@gmail.com
